The filters and pre-built expressions in this guide will help you keep your Analytics data in good shape, so you can feel confident when you make decisions based on it. As an analyst you can't dismiss it simply by saying "nah. "Even on high volume websites were data spamming would be marginal, you still have to explain why there's such a discrepancy. If you don't filter it properly you can end up with inflated reports that don't represent the real performance of your site.
Your Google Analytics is as good as the data it contains. Answers to common concerns about spam and bots in Google Analytics:.Remove spam, bots, and other irrelevant traffic from your Google Analytics historical data.To clean spam and bots from your history, you will need to create an advanced segment using this guide: What's next? Clean junk traffic from past dataĪs you know filters only work forward. Save and repeat the process with all your Views.The Google Analytics filters you will need are: Filters only work forward, to clean historical data you should use this advanced segment.If you are not comfortable working with filters yet, you can use them in a test view first,.Do not apply filters on the Raw data view,.It is important to know that there is no one all mighty solution or checkbox that will stop all junk traffic at once, so if you want to have accurate Analytics you will have to work for it. Once your views are correctly configured, it's time to stop all of that dirty traffic that skews your reports and doesn't let you see the real performance of your site. The 6 filters you need to stop bots and spam in Google Analytics
Here you can find how to create and set best practices for views in Google Analytics. If you want to be extra cautious you can create a test view to test your filters before applying them. This will work as a backup and check the progress of your filters. Protect your data from misconfigurationsīefore creating any filter in Google Analytics, you should have at least 2 views, one where you will apply the filters and a second one that you will leave unfiltered. Now with that out of the way, let's continue with the solution.